Extensive identity system for a boutique interactive agency in New York.
With the help of Hafez Janssens, we created this indentity for a small,
ideas-focused boutique where I served as Creative Director for nearly a year
and a half.
The first task was to rebrand and give SM a face that helped portray
a company that can manage large accounts.
The management team struggled to come to a consensus, so the decided
approach was to focus on a subtle identity that took a back seat to
the business, focusing on beautiful production details and not hiding behind
a trendy logo.
